In June 2015 we announced a new four-year title sponsorship deal for the SSE Women's FA Cup.
We have a long and proud history of supporting sport in the UK, including the Glasgow 2014 Commonwealth Games. This partnership is about sending a clear message about removing barriers. Our aim is to help women and girls reach their full potential.
The seven-figure deal includes our promise to invest in the women's game. This includes significant funding to create a country-wide programme of girls-only football activity.
Our partnership is the first major sponsorship of the Women's FA Cup and comes at a time when the women's game's profile is at an all-time high.
Arsenal Ladies won the cup for a record 14th time when they beat Chelsea Ladies 1-0 in this year's final.
A crowd of 32,912 made the trip to Wembley Stadium for the final on 14 May 2016. Over 1.5 million more were watching live on BBC One.